Understanding how to use GuideStar will help other organizations, including potential funders; understand more about your organization. Did you know that your organization already has a presence on GuideStar? Did you know that funding organizations regularly use GuideStar, as part of due diligence? Did you know that you can significantly improve your presence on GuideStar—and in doing do, increase your organization’s appeal to potential donors and funders? The Alliance has partnered with GuideStar on a campaign to help each of our member organizations claim and update their Nonprofit Profile. Better Data. Better Decisions. Better World. Each year, millions of people use GuideStar information to make decisions about nonprofits and the work they do. Donors explore charities and issues they want to support. Nonprofit leaders benchmark their organizations against their peers. Funders research grantees. We strive to provide the highest-quality, most complete nonprofit information available.